The Media Incubator equips startups and small businesses for the marketplace through the creation of a consistent, professional company image and messaging.
We develop content that supports business goals. Our sales and marketing kits allow clients to address their most important constituents with confidence, backed by targeted statements and informative research. And, design isn't an afterthought in the process - it's integrated into the craft - from full corporate identity packages to providing templates for key documents.
A variety of solutions are offered to help small businesses without technical knowledge to get online and optimize their presence on the Web. For tech-savvy startups, The Media Incubator can impart content strategies and suggested features from a marketing perspective.
Working with The Media Incubator delivers all the benefits of having an incredibly versatile employee without the long-term capital investment. Leave the nuances of readying marketing and sales materials, developing a design viewpoint, and building your Web site in our care; you can then hit the ground running, outfitted with the tools necessary to promote your product or service and build revenues.
RentalEngine
Services: Business Development (Research, Sales Kit); Corporate Identity (Document & Presentation Templates)
Summary:
RentalEngine is an online platform matching qualified prospective renters directly with the leasing offices of buildings in New York City. Apartment inventory is added to the site by partnering landlords that have agreed to join the service. As RentalEngine.com was approaching technical completion, founder Justin Schuss needed to begin prospecting for housing partners and required a sales kit that would perform for him.
The Media Incubator created a two-document sales kit: a sales presentation for the landlords and a 1-2 page overview for use either in advance of a meeting or as follow-up. Content development was supplemented by an additional market research component. Research included data on current rental housing market trends, key figures on the size of the Manhattan rental market, consumer use of the Internet for real estate search, advertising spending by real estate professionals, a competitive overview, and online resources for the real estate industry.
Our goal was to frame the unique functionality of RentalEngine within a more cohesive story that illustrated the burgeoning market for online real estate services and differentiated RentalEngine as a true partner for New York City landlords with several competitive advantages. The resulting materials enable RentalEngine to boost their sales efforts, enhancing their message from purely describing the service to actually defining a valuable business opportunity to potential partners.
Testimonial:
“You just ‘wowed’ me with that company description. Great job, I really appreciate this.” – Justin Schuss, RentalEngine founder
