Petit Trésor
Services: Social Media (Facebook, Twitter, cross platform campaigns)
Summary:
Luxury baby boutique Petit Trésor has established their storefront on Robertson and Melrose as THE shopping destination for baby in Los Angeles. With the re-launch of a freshly designed Petit Trésor website, the baby boutique and its proprietors – Nina Takesh and Samantha Winch – are poised to become trusted sources to expectant mothers worldwide. Nina and Samantha are highly sought after by celebrities and a high-end Beverly Hills clientele for their nursery design consultations and advice on gift registry selection.
Challenge:
To bring Petit Trésor’s unique lifestyle point-of-view and the expertise of its owners to sophisticated “mummies” everywhere.
Key Initiatives:
- Re-branding of Petit Trésor social media pages to reflect PetitTrésor.com’s new design concept and to create a more personal connection with owners, Nina Takesh and Samantha Winch
- Maclaren “Retailer of the Week” campaign – the premier British parenting company invited Petit Trésor to be featured on the Maclaren Facebook Fan Page. The Media Incubator extended the campaign beyond the Facebook Wall to drive engagement on social media and traffic to the Petit Trésor website. This included the design of an advertisement posted to a custom tab on Maclaren’s Facebook Fan Page and a linked unique landing page on PetitTrésor.com
- Stay Tuned – A campaign launching in June for Petit Trésor’s Home Collection at retailer Babies”R”Us
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