Summary:

Luxury baby boutique Petit Trésor has established their storefront on Robertson and Melrose as THE shopping destination for baby in Los Angeles. With the re-launch of a freshly designed Petit Trésor website, the baby boutique and its proprietors – Nina Takesh and Samantha Winch – are poised to become trusted sources to expectant mothers worldwide. Nina and Samantha are highly sought after by celebrities and a high-end Beverly Hills clientele for their nursery design consultations and advice on gift registry selection.

Challenge:

To bring Petit Trésor’s unique lifestyle point-of-view and the expertise of its owners to sophisticated “mummies” everywhere.

Key Initiatives:

• Re-branding of Petit Trésor social media pages to reflect PetitTrésor.com’s new design concept and to create a more personal connection with owners, Nina Takesh and Samantha Winch
• Maclaren “Retailer of the Week” campaign – the premier British parenting company invited Petit Trésor to be featured on the Maclaren Facebook Fan Page. The Media Incubator extended the campaign beyond the Facebook Wall to drive engagement on social media and traffic to the Petit Trésor website. This included the design of an advertisement posted to a custom tab on Maclaren’s Facebook Fan Page and a linked unique landing page on PetitTrésor.com
• Stay Tuned – A campaign launching in June for Petit Trésor’s Home Collection at retailer Babies”R”Us

Visit:

Petit Trésor Facebook Fan Page
Petit Trésor on Twitter

The Media Incubator Web design and development team has over 10 years experience in assisting clients to realize their best online presence. We can assist throughout all or at any stage of development – from the demo stage to running a beta version, and in the post stages with marketing and SEO solutions. Our designers’ and developers’ knowledge enables them to offer innovative consultations, suggesting features and concepts to enrich a Web site. All designs are custom, created to your specifications – The Media Incubator does not use templates.

Web 2.0 functionality and e-commerce solutions are made easy through The Media Incubator’s intuitive back-end interfaces. Using web-based applications and creative content management tools, clients are able to quickly and professionally create content and update their site without any knowledge of Web development. Clients interested in amplifying their interactions with site visitors will be advised on a full range of available Web 2.0 features, such as social networking, weblogs, video and audio streaming, and review systems. For online retail businesses, we can create a shopping cart, customize a back-end inventory system, and integrate with merchant solutions such as Google Checkout and PayPal.

After laying the foundation for your online presence, The Media Incubator can assist in increasing sales and marketing leads through improvements in your Internet marketing. Our SEO and SEM services have had great success in increasing visibility, traffic and ROI for our clients.

Support your sales and marketing team with The Media Incubator’s expertise or utilize our business development services on a project-basis in place of additional staff.

Whether you are interested in a deep market dive to position your company for a business plan or are just looking for a few persuasive facts and figures to add impact to your next meeting, The Media Incubator has capabilities in research across all industries. We excel at finding the data that substantiates your ideas and endeavors.

The Media Incubator specializes in refining those concepts that make your business or startup unique for maximum impact with your constituents. We take the time to learn about your business and your industry, developing the best messaging to affect a positive response in the audience that is significant to your bottom line. Marketing/Sales Kits vary in their composition for each individual company and may even include several versions for several different audiences. Deliverables may include: sales presentation, business plan/presentation to investors, descriptive one-sheets, product/service overviews, product/service demos, press talking points, advertising packages, etc. The Media Incubator will collaborate with you to determine the best combination of materials to reach your goals.

Online is a media platform that The Media Incubator has an extensive knowledge-base covering several perspectives, from technical sophistication to understanding the depth of the Web 2.0 space. Applying the same planning and development skills used offline – we define your audience, create compelling content to drive them to your site, and optimize Web site text to maintain visitor interest.

Consistent, professional presentation infuses your company with credibility and interest. Design should complement your words, delivering the message with clarity and authority. The Media Incubator works with clients to develop a corporate look and feel uniquely their own. For clients with a pre-existing logo, design scheme, etc., The Media Incubator will provide creative assistance to transpose this design throughout all promotional/sales touch points. In addition to logo, stationery and template creation, consulting services are offered on printing and delivery options.